Introducing Ford Fathom: The newest member of the Ford EV Truck family ⚡

[chl]

Hey F-150 Lightning community,

You proved that an electric truck is a workhorse, a daily driver, and a literal powerhouse.

Today, we’re officially announcing the newest addition to the Ford EV truck family. It’s an all-new, affordable, mid-size electric truck, and the very first vehicle built on our new Universal Electric Vehicle (UEV) Platform.

Introducing the Ford Fathom.



We know EV affordability and sizing are massive topics in the industry right now, and we’re tackling both head-on. Here are the quick hits of what you need to know:

• The Price Tag: It starts at $28,350 (standard-range battery). We’re able to hit this price point thanks to a totally new "assembly tree" manufacturing process we’re spinning up at the Louisville Assembly Plant.
• The Name: We’re calling it Fathom. The Skunkworks team reached a new depth of innovation to make a truck this capable at this price point—fathoming possibilities we previously thought were out of reach. (Plus, it just sounds cool).
• The Tech: Every Fathom will be BlueCruise-capable and utilize Phone as a Key (PaaK). More importantly for this crowd: it will feature bi-directional power capability.
• The Footprint: It’s a mid-size truck, but clever packaging means it actually has more interior passenger space than a Toyota RAV4, plus the frunk and the bed for hauling your gear.

What’s Next? We’re looking at pre-orders opening in early 2027 alongside the full vehicle reveal, with customer deliveries starting in the fall of 2027.

I wanted to share this directly with you all because your feedback, your road trips, and your experience as an F-150 Lightning owner continues to inspire the teams who are building the EV ecosystem here at Ford.

If you want to stay in the loop, you can sign up for Fathom updates here: https://go.ford/signupFF

Let me know what you think below!

I look forward to getting official specs on things like...

Battery size: rumors have it at 51kWh for the 'base' version, but the Chinese Ford Bronco has a 104kWh LFP (BYD) battery - that would be nice to have in the new truck

Range and Miles per kWh: the Chinese Ford Bronco has a range of about 403mi on the 104kWh battery so about 3.88mi/kWh, and that Bronco does not look all that "aerodynamic" to me - if the battery is the rumored size (51kWh) then 3.88mi/kWh would give a range of about 198 miles

V2H (bi-directionality): the usefulness of that will depend on several factors - 1) the battery size and 2) the efficiency - net energy delivered to the home after internal losses due to DC-AC conversion. Practically speaking, a 51kWh battery could power my home emergency circuits for a day or two if I limit how much I use 'high' power appliances (microwave 2kW max and coffee pot 1kW) using a reserve of 2kWh. So really the rumored 51kWh battery would be a bit small for home backup in areas with long-duration outages (the hurricane zone)

Payload and Towing capability: it's a truck so that is a fundamental spec every serious truck customer will need to know

Price: I know this will sound like a 'radical' thing for Ford to do but...why doesn't Ford sell direct to consumers (DTC) to cut the dealer prep and delivery costs to the consumer? When the Lightning first came out the dealer 'mark up' and 'market pricing' were a big disincentive and created some 'bad will' towards the Ford brand...it delayed my purchase by over a year until the prices came back down to earth. The DTC model has many advantages for both Ford and consumers.

Fathom name: well, getting engineers to pick a name is 'risky' look at the crazy names some high-tech folks give to their children! lol. My wife didn't like the name - to her fathom implies something hard to understand, and yes, she is not an engineer so that is appropriate to sum up her approach to EV engineering, lol - I've been somewhat successful at simplifying it for her, but her eyes still glaze over now and then.

On a lighter note: expect to get ribbed (relentlessly) about the name...like the Chevy Nova was because to Spanish speaking people translates a "no go."

But as my grandmother told me when I was 3 years old, when people tease me just say "sticks and stone may break my bones but words will never hurt me." Not exactly true in branding and advertising though, alas.

I look forward to seeing one in person and test driving it, and hope it is successful. We need more EVs on the road, and the sooner the better!

Thanks for sharing!

PS: the Chinese Bronco info from this source:

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[Altivec]

Congrats Ford. I wish you the best of luck and hope you find what you are looking for. I also hope your dealers found what they'ree looking for too so that your under $30k promise doesn't end up like your under $40k lightning promise. This is not for me but I hope its successful so that it will lead to a new BEV Lightning one day... But I am not going to hold my breath. Getting 30000 sales a year from an enormous market of F150's sized trucks which left a huge potential for growth was not good enough for Lightning. I'm thinking that Ford needs to convert half or more Maverick buyers to make this even viable. It's going to be quite the chore.... Again, best of luck.

 

[RickLightning]

For a more detailed look...?

Thanks for this. 3 more videos to never watch. #ShillsforFord

 

[Zprime29]

Thanks for this. 3 more videos to never watch. #ShillsforFord

I'm only familiar with Tom and Kyle, I don't see it. Can you elaborate or are you making assumptions?

 

[SomeStupidDriver]

Preorders? After my Lightning preorder experience, NEVER AGAIN.

 

[chl]

Thanks for this. 3 more videos to never watch. #ShillsforFord

Whatever...

 

[PJnc284]

I can't fathom how they came up with this name.

Probably the same pre-k class that thought Truist was a good name for Suntrust/BB&T

 

[Lytning]

Warning: This may be too brutal for sensitive folks.

A few admittedly sarcastic, satirical thoughts intended to be humorous ...

- The initial video clearly identifies Millennials as Ford's target audience for the "truck".
- It looks like something Millennials could say was "my truck".
- There is just enough room for Millennials to tuck in their teddy bears in the bed.
- I don't believe that a real Engineer named it. If so, the name would have been something like Positron or Flux, versus Fathom.

Feel free to join in the fun.

 

[DavidS]

The ad is shows Ford is positioning this as a family vehicle that happens to be a truck and not a work truck like the Lightning. They are also showing how it will make life better(with bed 120v power) and that it will last a long time (a lot like some Subaru ads). There seems to be some smart messaging. As long as dealers don’t mess this up, I think this will be as popular as the Maverick.

 

[dorbi]

Not interested at all. I need the cargo and passenger room of a full size truck. Not a garden store getter that is better suited carrying granny’s potted plants home than a bed full of gravel.

It's funny to hear that about a truck with a 5.5' bed

 

[Pioneer74]

Terrible name.

 

[TwentyTwentyThree]

I mean. They could’ve named it Surprise, or, nobody asked for this. But they didn’t. .

 

[Rollin]

I cannot fathom why they think this is a better idea instead of continuing to improve the Lightning.

Ford is starting with this $30,000 Price Fathom the same way they started with the Lightning, only $30,000 and by the time you buy extended battery and other extras it will be $50,000 or more.

 

[jefrank]

Ford is starting with this $30,000 Price Fathom the same way they started with the Lightning, only $30,000 and by the time you buy extended battery and other extras it will be $50,000 or more.

At least they're starting 10k lower so the dealer markup will only get us up to a Pro's base in 2022.

 

[TaxmanHog]

Hey folks, been on the Road Glide all day, patched in a new member, awesome day of riding.

I've split the bulk of posts from this thread which drifted into a debate over marketing methods.

Please keep the original thread on topic about the new universal platform truck, like or hate it for its merits and carry on.

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