ZeusDriver
Well-known member
- Joined
- Dec 1, 2025
- Threads
- 5
- Messages
- 72
- Reaction score
- 53
- Location
- East Coast, USA
- Vehicles
- 2022 Lightning
Yes. Either reduce capacity to meet market size, or actually promote the trucks adequately to increase market share. I have not met a Ford salesperson who knew much about the Lightning... maybe there are some in California.I don’t understand why @Ford Motor Company did not reduce the F-150 BEV Lightning manufacturing capacity to meet the market size. Then, reconfigure the freed up capacity to produce Ranger and Maverick BEV’s. The charging infrastructure is getting better every day. I expect the market share for BEV’s will steadily increase as charging infrastructure and vehicle choices continue to expand.
Jim Farley seems unable to set a course and stick to it. I was considering a Maverick when I bought the Lightning. Certainly would have purchased a new Maverick BEV if one were available, instead of this used Lightning. Back in 2021 I was on the list for a Lightning pro, but got off the list when they jacked up the price. I am no fan of bait and switch.
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