luebri
Well-known member
- First Name
- Brian
- Joined
- Jun 15, 2022
- Threads
- 42
- Messages
- 1,297
- Reaction score
- 2,123
- Location
- Neenah, WI
- Vehicles
- 22' F150 Lightning (Platinum), 22' Pathfinder (SL)
you missed the most important part. The margins are spectacular for the ICE & Hybrid F-Series. Not the case for Lightning.I read through all the clickbait articles and the Times articles. I'll sum it up here and add to what @Ford Motor Company said:
- The F-150 Lightning is a successful EV truck.
- The Novelis fire is the reason for the initial pause.
- The other F-150s and Super Duty trucks use less aluminum than the Lightning.
- The ICE and hybrid F-series trucks sell better than the Lightning (which we all know).
- Ford needs to recoup the losses from the EV line and the aluminum issues.
- The non-EV F-series trucks can pick up that slack until the Novelis plant is operational again.
- Novelis is sourcing aluminum from other places in the U.S. and abroad but not the same volume.
- Ford is helping Novelis rebuild the aluminum plant post-fire.
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