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74% of Ford F-150 Lightning buyers have come from other brands

TaxmanHog

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Most Ford F-150 Lightning Sales Came From First-Time Blue Oval Buyers
By Brett Foote December 29, 2025 11:12 am

As Ford Authority previously reported, the all-electric Ford F-150 Lightning will exit production this year, eventually replaced by a new version with an extended range electric vehicle (EREV) powertrain. This change comes as shoppers simply didn't gravitate toward the EV pickup in the sort of quantities that The Blue Oval expected, which has proven true of EVs, in general, over the past few years. However, one thing the Ford F-150 Lightning has been good at is attracting folks from other brands.

According to FoMoCo itself, 74 percent of Ford F-150 Lightning buyers have come from other brands thus far, which is a staggeringly high figure for any vehicle. Only 15 percent of those owners swapped a gas Ford F-150 for the Lightning EV, and fewer than 20 percent came from an F-Series pickup, in general. Thus far, Ford has sold around 125,000 F-150 Lightnings across the entire globe, and it's still the best-selling EV pickup on the market - even outselling all of GM's full-size EV pickups combined at one point.

Despite this, Ford made the decision to ditch the all-electric version of the F-150 Lightning in favor of an EREV, though it will continue to provide software updates, as well as parts and service support for the pickup for the foreseeable future. This is certainly welcome news for Ford F-150 Lightning owners, who can expect to have no problems with having their vehicles updated, as well as serviced and maintained, for the coming years, at least. Of course, it's unclear what will happen later on down the road, when the Lightning's unique motors and/or battery pack may need to be serviced or replaced, but for now at least, those won't be concerns.

As for what we know about the EREV F-150 Lightning thus far, it will combine a large battery pack fueling an electric motor like an EV, but also, a gas generator that's capable of feeding power back into the battery pack for longer driving distances - up to 700 miles in this case. The Lightning EREV will offer exportable electricity much like the existing Pro Power Onboard feature already does, and will be built at the Rouge Electric Vehicle Center in Dearborn, just like the current Ford F-150 Lightning.

Ford F-150 Lightning 74% of Ford F-150 Lightning buyers have come from other brands 1767050314057-cl
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TaxmanHog

TaxmanHog

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I'm in the 20% segment having traded in my F-Series 2012 F250 PSD for this 2022 Lightning Lariat-ER
 

lslick23

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I’m one of those odd balls that had a few ford vehicles in the past and then sprinkled with other brands and happy to be back to a Ford………my wife is a lifetime ford owner so there’s also brownie points there 🤣
 

RLXXI

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I'm in the 20% as well, I've had just about every brand and some foreign but working at Ford a while ago, I lean that way.
 

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Shmoe

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First/Last time Ford owner here depending on what direction they've gone when the time comes for the next car. Stupid move killing the Lightning.
 

SpaceEVDriver

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Before the Mustang Mach-E, the last Ford I owned was a 1968 Mercury Cougar, and it was used when I got it. The last Ford my partner owned was a 1969 Galaxie 500, and it was used when she got it.

Unless Ford changes its direction (again), the Lightning will be the final Ford we own. With the cancellation of the Lightning, and since we already have the Mustang Mach-E, the company doesn’t make anything worth considering as replacement of either vehicle.

Sadly, now the only work-capable all-electric truck is the Silverado/Sierra until the Scout Terra is available.

Hopefully we won’t lose those to this nonsense too.
 

Highpi

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I'm in the 74 percent club. This is my first Ford, unless I count the '67 Ford station wagon I learned to drive in. I was always a Toyota and Honda guy, but wanted a tad more room. Looked at the power boost, then slid over to the Lightning.
I'm hoping it will be back in some iteration, in the near future.
 

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fhteagle

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Never owned a Ford before. Mazda, AMC, Toyota, & Dodge (one of each).
Agree, bad move killing the Lightning.
This.

Lightning got me to look at Ford for the first time in my life.

Killing the BEV Lightning means this will be the last Ford I buy. Period.
 

Tony Burgh

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I’ve had Ford pickups since 1981. I like the Lightning much more than my almost identical 2015 F150 Lariat Supercrew ecoboost. I was hoping to move into a Ranger BEV. I doubt that will happen.
 

Timeless Epoch

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I’ve never been without a Ford truck for 32 years, except for a small 6 month stint. Which I immediately regretted and bought a first gen Lightning. Which was not really that fast, nor great at truck things. But it looked cool!
 

Athrun88

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I'm also part of the 74%, previous vehicle having been a Subaru Ascent, I was in the market for an EV that wasn't just a fashion statement. Ford was the best option until they made the short sighted decision to kill the BEV Lightning. Had they opted to add the EREV as a trim to the Lightning lineup (how mami variations of the ICE F150 are there?) it would have guaranteed they tap a wider market while not alienating their early adopters.

I still have faith that they'll get back on the EV train eventually looking at their international EV offerings. The North America market has always lagged Europe and Asia in most consumer goods and services. I'll be in the Lightning for as long as it takes Ford to bring out another full size BEV truck or 3 row SUV *cough Expedition EV cough*.
 

jefrank

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Part of the 74% club. Only Ford prior to the Lightning was a used Escape for my daughter. It did it's job, but wasn't a stellar vehicle. My previous truck was a 2005 Silverado 2wd. That v8 screamed pulling my v-nose trailer up hill while the Lightning couldn't care less about that thing back there.
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