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BlueCruise extension

NeighborGeek

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Steve
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2025 F150 Lightning Flash
I've seen speculation that it's to get '24 owners to try BC again now that 1.4 has gone out. As yet, I haven't seen anything about a new trial for my 25, so that would make sense.
 

Karlos

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Karl
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DFW & Kerrville Tx
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2022 Ice Blue & 2023 Silver ER Lariat Lightnings, 2024 Mach-e Premium ER
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Retired CPA, active pilot
I'll probably need an extension for my 2023 LER after 1/31/27 - it still hasn't seen BC 1.4 update, tho my 2023 LER got it last month.
 

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jackdeaoux

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Jack
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Walnut Creek CA
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24 Lightning Flash iconic silver, 2024 moto guzzi Stelvio, 2023 EQE 350+
Just got an alert that bluecruise is now avail for the next 3 months. I didn’t purchase it. My free trial expired back in June, 3 months after I bought the truck. Got the BC 1.4 software update a couple months ago.

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Got it this morning. Nice. Hoping they improve the coverage on freeways around me. But thanks Ford.
 

K6CCC

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Jim
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Glendora, Calif.
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2024 Lightning Flash ER in Antimatter Blue, 2017 Toyota Corolla (wife's car)
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Retired from 2-Way radio systems
My three month trial after buying my truck ended in late May. My BC updated to BC 1.4 some while after the trial ended. For a trip last weekend I bought a month using rewards, so that is currently active. I have not received the offer shown above.
 

P-38

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Mike
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2024 Lightning Lariat
I got the offer shown above. I did nothing, just got a notification that my bluecruise subscription was active until 1-26-26
 

Maineiac12

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Iowa
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2024 F-150 Lightning Flash 312A
@Ford Motor Company how do you decide who gets these offers?

People with the same model year and trim level as me are getting this. Why not me?

maybe it’s the same nonsensical logic you use to decide who is worthy of OTA updates? 😂
 

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dmod

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Thomas
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2025 F150 Lightning Lariat
I got a survey today from Ford about BlueCruise. It talked about new features and different pricing tiers and what I would prefer (Things like pricing tiers to unlock more features or daily purchase options). It looks like they might be re-evaluating how to best get more uptick for the product.
 

chriserx

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Chris
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Louisiana
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2025 Ford Lightning
Personally I installed a comma 3x, solely to get rid of the keep hands on the steering wheel nag, my hands are on the steering wheel, I just don't feel it's appropriate to steer in the wrong direction to prove my hands are there. It's had the added benefit of letting me sing in the truck without getting nagged about paying attention. I'm still watching while I sing...
That being said it's not all peaches and cream, I miss the feature for turning on the blinker and it waits for when it can merge. The comma will complain when I'm parking that I'm not paying attention, and it also does it at a drive thru. The comma also occasionally requires a reboot for a CAN bus communication error. If BlueCruise were capable of reducing if not eliminating these problems, it might be worth it, but until that day passes, I'm definitely content with my comma.
 

hajalie24

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2024 F-150 Lightning Lariat Antimatter Blue
Got this too. I had signed up for a month in September and it expired recently, so that's nice. It was close to worthless on my road trip but at least it works 95% of the time on my commute
 

FloridaMan655321

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Florida
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1973 F100, 2024 Flash
24 Flash and I received some notification about bluecruise on the truck yesterday. I ignored it, but now I see what the notification was.
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